Your Unique Selling Advantage (Unique Selling Proposition) is that one distinct appealing idea that sets your business apart from every other “me too” type competitor. It distinguishes your particular business in a positive manner from your competition.

To identify your USA, you want to begin by establishing a statement of benefits for your business. The statement of benefits is a list of all the various strengths that you or your product or service might possess. From this list, select three to five major strengths and formulate them into a cohesive

How Many Are Killing Your Profits Right Now?

Without a doubt, the questions that my clients ask most frequently all center on how to get better results with their direct marketing. I’d say that at least 85% of the calls I take are from people who are disappointed with their results and frustrated with their attempts to correct this costly problem.

You’re probably in the same boat. Because your mailings and ads are drawing minimal leads. Or making very few sales. And they’re not generating the kind of profits you need to keep your business healthy.

Are you ready to turn that around completely? Are you ready to put an end to the costly mistakes that flatten your sales and profits? Great because I’m going to show you precisely how to do just that right now!

In this report, I’m going to show you which mistakes are killing your profits. And precisely what to do to correct them. Once you’ve completed this report, you’ll have a powerful new set of weapons to make sure all of your direct marketing efforts are cash generators.

The 13 Most Costly Direct Marketing Mistakes - And What to Do to Make Sure You Conquer Them!Mistake #1: Marketing To The Wrong Audience

If you go wrong here, your entire campaign is doomed. It doesn’t matter how exceptional a product you have, how convincing your copy is, or what incredible price you’re offering.

If you try to sell this amazing widget to the wrong people, I guarantee you that you’ll flop.

On the other hand, if you offer an average product promoted by pedestrian copy and bearing a median price, but offered to precisely the right people, it will always pull in some orders. Not that this is your goal. I’m only mentioning this to show you the difference caused by properly defining your audience.

What can you do to make sure you’ve selected the right market?

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Everyone wants to make more money. Everyone wants to make their marketing more effective….to get better results….to convert more leads…to make more sales….to increase their profits as much as possible.

But few people know how. Few people really understand how to force every marketing dollar to work harder - to do the job of 2 or 3 or 5 or 10 dollars. In fact, of all the clients I’ve worked with in the past year, and all those who time wouldn’t permit me to work with, only one came even close to achieving their full marketing and profit potential.

Even this client, as admirable as his efforts and results were, only realized 70% of the profits he could be reaping. Most of my clients, which includes some very savvy marketers, are only realizing 50% or less of their full profit potential!

You’re probably in the same boat. That’s what motivated you to call for this report. Because your marketing is getting lukewarm results. You aren’t getting the number of qualified leads you need. You aren’t increasing your customer base. Sales are in a holding pattern. And you know you aren’t generating the kind of profits you really need to keep your business healthy.

Well, that’s all about to change. Right here, and right now!

I mean it. It’s far easier to do than you ever imagined. In this report, I’m going to show you exactly which factors are limiting your profits. Then I’ll give you 9 simple, inexpensive, powerful steps you can take to leverage your marketing. I’ll show you everything you need to know to make each of your marketing dollars work as hard as they possibly can to increase your effectiveness, boost your profits, and cut your expenses.

By the time you’ve completed this report, you’ll have a comprehensive set of powerful new tools you can use to make sure your marketing is firing on all cylinders and doing what you really need it to: generating more leads, winning more sales, and shooting your profits through the roof!

What Marketing Leverage Is And How

It Can Make Your Business Much More Profitable!

What exactly is leverage? For our purposes, it’s the ability to improve a component part of your marketing resulting in the increase of your sales and profits many times. Now, that might sound a bit technical or complicated, but in actual use, it couldn’t be simpler. Leverage is merely the ability to make more money for exactly the same amount of time, effort, and expense.

Here are a few real life examples.

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In General, Ad Agencies Suck. They Hide behind Image hype and rarely if ever take responsibility for results if they are bad, then they claim all the glory if an ad works.

Okay, that being said, I know of one agency that understands direct response marketing. They will consult with you and design an free ad at a very high (Fortune 500) level for you. Free Ad? Yep, the only requirement is you have to be qualified. First, are you already doing over 1 million dollars in sales per year, second are you THE decision maker for the company, and 3rd are you already spending money on marketing?

For Instance, anybody that has a 1/2 page or full page ad in one of the yellow books, is running a billboard campaign, or uses print, T.V. or Radio ads to promote their business is a good candidiate.

Imagine spending the same money you’re already spending, but getting a 30%-70% higher response to the ads just by having a direct response advertising agency design the ad for you! Tha t is what happens everyday worknig with this company. If you are reading this and are serious about improving your marketing results, and you qualify or know someone who does, contact me at Jim@ImpatientMarketing.com with the subject Line “Free Fortune 500 Ad Design”

I will show you how to take advatage of this resource and the company’s offer to my clients. You must include your phone # for me to interview you. I do not send them unqualified candidates. You will work with a consultant that has earned as much as $60 million dollars in a year and is sought after by Fortune 500 companies daily.

I have Never sent anyone to this company and not had my referral ecstatic about what they learned.