The 13 Most Costly Direct Marketing Mistakes
November 19th, 2007 · Filed Under: Direct Response Marketing
How Many Are Killing Your Profits Right Now?
Without a doubt, the questions that my clients ask most frequently all center on how to get better results with their direct marketing. I’d say that at least 85% of the calls I take are from people who are disappointed with their results and frustrated with their attempts to correct this costly problem.
You’re probably in the same boat. Because your mailings and ads are drawing minimal leads. Or making very few sales. And they’re not generating the kind of profits you need to keep your business healthy.
Are you ready to turn that around completely? Are you ready to put an end to the costly mistakes that flatten your sales and profits? Great because I’m going to show you precisely how to do just that right now!
In this report, I’m going to show you which mistakes are killing your profits. And precisely what to do to correct them. Once you’ve completed this report, you’ll have a powerful new set of weapons to make sure all of your direct marketing efforts are cash generators.
The 13 Most Costly Direct Marketing Mistakes - And What to Do to Make Sure You Conquer Them!Mistake #1: Marketing To The Wrong Audience
If you go wrong here, your entire campaign is doomed. It doesn’t matter how exceptional a product you have, how convincing your copy is, or what incredible price you’re offering.
If you try to sell this amazing widget to the wrong people, I guarantee you that you’ll flop.
On the other hand, if you offer an average product promoted by pedestrian copy and bearing a median price, but offered to precisely the right people, it will always pull in some orders. Not that this is your goal. I’m only mentioning this to show you the difference caused by properly defining your audience.
What can you do to make sure you’ve selected the right market?
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Jim Chianese |
Jim Chianese is the founder of the Impatient Entrepreneur Coaching Company, Cutting Edge Consulting, Inc. Jim is the author of the hit course The 7 Keys To Hidden Wealth and is the Founder of the ONLY Impatient Entrepreneur Marketing and Training System in the world. You can reach Jim at Coach@ImpatientMarketing.com |
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