Your Unique Selling Advantage (Unique Selling Proposition) is that one distinct appealing idea that sets your business apart from every other “me too” type competitor. It distinguishes your particular business in a positive manner from your competition.

To identify your USA, you want to begin by establishing a statement of benefits for your business. The statement of benefits is a list of all the various strengths that you or your product or service might possess. From this list, select three to five major strengths and formulate them into a cohesive

USA (Unique Selling Advantage) based upon those characteristics that really motivate your prospects to become customers of your business.It should include items that reflect either the operation of your business or the quality of your business or service. It can include location, surroundings, price, value, product knowledge, actual buying experience from your company, etc. It’s really that single, unique benefit, essence, appeal or promise that your company makes to your prospects. One that no other competitor offers. Most businesses (99%) cannot really articulate in one to two crisp, concise, clear paragraphs the USA of their product or service of their business. Of those who can, only several even have one. The rest are trying ineffectively to be all things to all people. You need to have that crisp, niche driven USA. It should be one unique, attractive selling advantage that you’re best suited to deliver to your prospect. Depending on the strength, and maybe the biggest marketing void in your area for an unfulfilled niche, your

USA may be one of the following.

Read the rest of this entry »