Yesterday’s post rambled on a little, so let me summarize today about How Not to write a great SEO headline.

As an Impatient Entrepreneur you just need to focus on a few points of what NOT to do:

• Ignore the surfer’s mind, what you should do write the headline just like you’d type into the search engine’s search bar.

• Write like a sales letter copywriter, write like a person searching the Internet. Sometimes the descriptive, eye-catching headline that work for direct mail won’t work on your favorite search engine.
• Give up, that’s right you should give up. Keep experimenting with SEO articles and headlines. Honestly when i played around with articles for my real estate clients I got huge results in 30 days or less,but not withour failing 8 or 9 out of 10 tries!

There you go my beloved Impatient Entrepreneurs, the version I should have wrote yesterday, but I had 2 other hidden experiments buried in that long blog post…I’ll tell you later if they work.

Today I am responding in a completely experimental fashion to a post put up by Dean Hunt. I’m going to attempt to write stupid things (shouldn’t be too hard for a guy with the I.Q. of an ice cube) that people don’t think of when trying to create a Great SEO Headline. DeanHunt.com went on to show his readers a simple trick that can help you create perfect SEO based headlines for your articles, blogs and publications.

Anyway, I read his headline before I read the post, and wrote my version of the headline, the negative version. I read the post next and decided what the heck, I’m going to try it and see if any Google spiders like me as much as Dean. So if you found this post on the first page of Google contact me by posting to the blog, and Maybe Dean can be persuaded to be Interviewed by me for a Social SEO course I’m putting together.

Dean wrote about fishing, I’m going to write about martial arts to start off: When I was younger, I used to fight a lot with my martial arts classes being very street-defense oriented. One of the skills that great martial artists seemed to possess was the ability to know what their opponent was going to do almost before their opponent even threw a kick or a punch. I was about 19 years old before I started “feeling” almost like I was inside the minds of my opponent…so I started thinking how can I do that with sales and marketing, and then Mr. Dean Hunt pops off a little blog post about Great SEO headlines and uses fishing as his analogy and how he was able to transfer this technique to the Internet.

Okay he’s the guy I’m looking to for Social Media Marketing and he wrote a great analogy that sparked the martial arts idea for me…Hey Dean is that enough Butt Kissing for now?

Okay on with the experiment

Here is what Not to do when trying to write great SEO headlines:

1) Forget the central part of your message, who needs a core message? You just go ahead and write about nothing, it worked for Jerry Seinfeld didn’t it? Write away with no focused message.

2) Ignore the Google search surfer who is looking for what you sell or offer. Why would you want a target market to see your website? You don’t really want to sell anything do you? If you’re like me I do too much offline work, writing books and articles for others to succeed, why would I want to succeed too?

Alright, I’m going to quote DeanHunt.com right now to get done writing faster…Dean Says, “Let’s presume we are writing about SEO headlines. As an author, I may be tempted to create a headline like “Killer SEO Headlines”. (I, Jim Chianese, being a copywriter swear that I think like that, because I think in great sales letter headlines not great SEO headlines. I promise to start paying attention to SEO style headlines instead. Amen)

Dean goes on to write, “But who is going to type that into Google?”

So I could be more specific and write: “How You Can Write Great SEO Headlines”

Sounds like a decent headline… right?… wrong!

You see, nobody is going to go to Google and write in second person. Remember, you need to get inside their mind, what would they write?

They would put the focus on themselves, e.g “How Can I Write Great SEO Headlines“.

Notice how I used “I” instead of “you”. Hey, Jim Chianese writing now, again sales letter mentality tells you to write the word “you” not “I”, until I read that I never really thought about it from the SEO point of view.

Okay back to Dean, “A safer bet is to simply be non-specific: “How To Write Great SEO Headlines”. In this example I used “to” instead of “I” or “You”.

Now I said this article was on what NOT to do to write SEO headlines, but I can’t help but teach so I let Dean teach the good stuff, and I’ll continue to play the mad scientist and experiment with this.

Conclusions? Want good Google.com rankings; don’t ignore the brains of the surfers. Type what you’d type in if you were searching and what you’d put into the search bar. Forget the core message if you don’t want Google to put you on their first page.

Okay it is now 5:01 P.M on April 22, 2008 here in Las Vegas, I’m going to post this and see what, if anything happens by going negative. And yes I’ll email Dean to make sure he sees this…

Oh yea, and to show proper respect visit www.DeanHunt.com

You’ll read about this guy in my books and courses, but if you know me I’m taking on Mastermind Applications with People that want to Author a book to Skyrocket their Incomes and Lifestyles. My site that I just started putting up yesterday is located at www.IWriteYouProfit.com

Which of course means my Impatient Entrepreneur’s mind will get distracted by the fact that I just wrote/sent to print 4 books in one month!

Why? To make the point that it can be done…and I want to help others do the same. So I’ve got to get the Free course together, the sales letter, the videos, and I’m in discussions with Publishers about special guarantees for the clients that come on board with my team.

Plus, I’m taking a week off to go to Michael Gerber’s In The Dreaming Room this weekend and doing the family thing next week.

So let’s see how this little experiment goes and I promise to start posting more soon, get on my email list and you’ll get even more education and research results.

What the heck was my point? My A.D…. something kicked in……………..

O.K., I had several other posts up and a series of training videos I was making available for free, but the Internet and Computer demons have somehow destroyed 20+ hours of work. So I’m now going to be redoing some serious marketing training.

You are a member of the update emails right? If you are you know I haven’t sent too much out recently or updated this training area too often.

Here’s why…I just wrote and I’m now editing 3 books and I’ve created a service that every attendee at every one of my seminars has requested. You all know I Love Growing Your Sales and Your Business through the idea of You writing a book and articles…But Time and Fear keep us Impatient Entrepreneurs from getting to the task.

Yes writing a book gives you:

• Instant credibility,
• Turns you into the media darling by showing
• You are the EXPERT in your industry,
• Opens up countless additional income streams and opportunities,
• Allows you to increase speaking and consulting fees, and
• Elevates you to celebrity status which could get you on Oprah, Glenn Beck, or Donnie Deutsch, but…

We never get to it do we?

Problem solved, actually 2 problems. Visit www.IWriteYouProfit.com and download your free course on how to get your book done AND all of the marketing done to launch your book past 98% of all authors in the world. This is me, Jim Chianese, managing this whole process. It combine, at the highest level of participation:

• My Mastermind Groups,
• Done for You Marketing,
• Article marketing,
• Book writing help,
• Ghost writing,
• Access to publishers,
• Auto-responder messages for you to automate your marketing
• Customized Testimonials and reviews for your book
• Press release writing
• Distribution of press releases
• Media Kit development
• National Media contacts (actually contacted for you)
• Local bookstore Secrets
• Personal Coaching on turning the book into at least 5 other income streams
• One-on-One training as to how to market your book (427 strategies)  beyond what the service does for you
• Insider secrets about how to get to bestseller status
• Interview questions written for you to help the media interview you
• and much more…

This is a huge undertaking by my team and we can only take on 10 clients in any 30 day period, so register now, review the education first, then decide if you are ready for a serious leap in Income and Exposure for your business. If you are, contact me through the contact channels in the free course to be put into Our “Becoming a Celebrity Author in 97 Days Program”.

register for your free course and for details about the program at:

www.IWriteYouProfit.com 

Free reports are big on the Internet. It’s a bandwagon that many Internet marketers are jumping on simply because it works.

People jump on the “Information Super Highway” that is the Internet because they want and/or need information about all kinds of things. People seek out free reports about subjects that will make them feel better, look better, become more proficient, or solve a problem for them. Reports can take many forms but no matter the form, a report is simply a writing that provides information about a specific subject.

Writing a report doesn’t have to be a time consuming task. A short report can be written in as little as one hour or less provided the writer has access to sufficient information on the subject and since the Internet really is the “Information Super Highway” information on almost any subject is readily available. First, let’s discuss writing a free report from ‘scratch’.

The first thing that is required for a report is, of course, a topic.

The topic that you choose to write a report on should be one that is directly related to the topic of your website or of your free membership site. The people that you will give your free report to must be interested in getting the information that will be in the report.

Choose a general subject first and then narrow the general subject down to a specific point or two. In order to choose a great topic, you can listen to the members of your own free website or visit blogs and forums that relate to the products and services that you sell.

Once you have settled on a topic for your free report, the next step is to gather information that is related to that topic.

This is a very easily accomplished task. Use your favorite search engine and plug in key words to find information about your topic. Usually the problem is too much information rather than not enough. You are going to have to sift through and consolidate information but if you have narrowed your topic down far enough, it won’t be all that difficult.

The next step is to write an outline for your report.

You need organization and form. An outline supplies both. If you are trying to write a report within one hour, the best thing is to keep your main points to only three. Three well-discussed points are better than a half dozen that are only briefly touched upon. Once you have organized your research and written an outline, it will take you less than half an hour to type up a five or six page report.

The second way to produce a free report in under an hour is to download one that is already written from a PLR (Private Label Rights) site. There are many such sites that are available on the Internet. You will have to be a member of a PLR site to download reports from the site. Memberships in these sites are usually rather inexpensive and they provide you access to a lot of material that is almost ready for you to use.

You will still need to do a lot of rewriting on the reports that you download and if you download articles that you plan to consolidate into a report, you will need to make a good outline of your report so that the information will be presented in a logical sequence.

You can either download a report from a PLR site or several articles that contain the information that you want to include in your free report and combine the articles to make one longer report. All material that is downloaded from PLR sites should have at least some rewrite done before you use it on your own site, anyway.

Rewriting is easily and quickly done. There is even software that will accomplish part of the rewriting task for you but if you use this software, be sure that you carefully read it to check for grammatical errors and to make certain that the finished product actually makes sense.

Yet another way to create a report in an hour or less is to download articles from free content sites and then combine and rewrite the information that is in them. The articles that are on free sites must be rewritten extensively.

The purpose that the authors of those articles had for placing them on sites for free use is to get credit for having written them. These articles can be used as reference but they may not be reproduced word for word.

A word to the wise: Always check the accuracy of statistics or facts that are included in articles downloaded from free sites. You can use the basic ideas of these articles as well as the facts that are contained in them but you must NOT reproduce them without giving credit to the author… that is plagiarism and it is a crime.

Again… consolidating articles into a report requires that you make a good outline before you begin.

There is one more way that you can achieve getting a free report produced in an hour or less but in this case you won’t be the one doing the writing. You can hire yourself a good ghostwriter to write your free report for you. All you will need to do is to provide this ghostwriter with the subject and the material that you wish to have included in the report… not the actual material but the subject matter.

There are many other ghostwriters that are available on the internet who are more than capable of producing any kind of report that you want.

The only thing you have to do after you order a report is, when you receive it, you read it and then you pay the ghostwriter. The report then belongs to you. You can list yourself as the author and do whatever you choose to do with it.

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Could this be the most Controversial Way an Impatient Entrepreneur could Learn how to become an Impatient Marketing expert using the Internet? Armand Morin is about to expose completely contradictory information in his “Relaunch Secrets” video and blog.

Watch and register for the updates…I know what’s coming in 2008…and this will introduce Internet Marketing Explained.

This is in connection with your sales materials also. If you’ll just be you, it will greatly increase your sales. In fact, having a strategy in your marketing materials of always featuring the business owner often builds credibility.

We’ve seen this with Dave Thomas of Wendy’s. We’ve also seen it with one of the hotel chains with the fellow who says, “We’ll leave the light on for you.” They’re creating a down-to-earth feeling and letting people know who they’re doing business with. They don’t want to do business with a big, nameless, faceless corporation. Tell things like they are. Don’t exaggerate. Use your own words. Sooner or later, customers will find out the truth about things anyway, so you don’t want to promise things you can’t deliver. Tell the truth and be down-to-earth. It lets people get to know you.

When they know you, they trust you. You will have credibility. When they trust you, they are more likely to buy from you. Besides, if you are always honest, down-to-earth, tell the truth, tell it like it is, then you are going to reap more than just sales benefits. There are many psychological benefits there also allowing you to sleep at night.

When someone uses your services, let them get to know you and let them on your personal side a little bit. When someone reads one of your salesletters, they should feel like they are talking to you directly. This is all part of just being you.

Now on the Internet it seems to me that more people hide behind usernames and email addresses than I ever would have imagined. The other issue is the high rate of scams and frauds that sell junk online. Now I’m not the only one thinking this, I hear it every day from my friends at the coffee shop I read at in the morning to the networking events in the evening I attend.

That’s why one of my favorite strategies to teach is Interactive Marketing. With this website I’m actively interacting with entrepreneurs all over the world. I’m utilizing that Web 2.0 thing so many of hear about but don’t quite understand. And from the way I write you can tell I like being just me..sometimes professional, Always loving the idea of having Fun, and even writing the way I think…which ain’t always grammatically correct.

I’m just being me..The guy that loves teaching others what work Now!

The company that research our Butts off to find the best of the best for small business owners to benefit from, whether it is a software, a seminar, or a course.

I have another website being built with some partners that is much more likely to be stuffy and overly professional. I know I won’t have as much Fun with that site, but what they don’t know is the more fun I have teaching the more fun my clients have, and the more we all accomplish towards achieving all of our goals. These partners are great guys and are slowly seeing the reality that they can’t hide behind a website.

They are looking at being involved more with visitors to their website and interacting with clients through’Real conversations” not emails.

Opps, I noticed I’m starting to get preachy, so I’ll stop here and just repeat, when setting up a website and your Internet marketin presence, Just be You and Success will follow.