Today I am responding in a completely experimental fashion to a post put up by Dean Hunt. I’m going to attempt to write stupid things (shouldn’t be too hard for a guy with the I.Q. of an ice cube) that people don’t think of when trying to create a Great SEO Headline. DeanHunt.com went on to show his readers a simple trick that can help you create perfect SEO based headlines for your articles, blogs and publications.
Anyway, I read his headline before I read the post, and wrote my version of the headline, the negative version. I read the post next and decided what the heck, I’m going to try it and see if any Google spiders like me as much as Dean. So if you found this post on the first page of Google contact me by posting to the blog, and Maybe Dean can be persuaded to be Interviewed by me for a Social SEO course I’m putting together.
Dean wrote about fishing, I’m going to write about martial arts to start off: When I was younger, I used to fight a lot with my martial arts classes being very street-defense oriented. One of the skills that great martial artists seemed to possess was the ability to know what their opponent was going to do almost before their opponent even threw a kick or a punch. I was about 19 years old before I started “feeling” almost like I was inside the minds of my opponent…so I started thinking how can I do that with sales and marketing, and then Mr. Dean Hunt pops off a little blog post about Great SEO headlines and uses fishing as his analogy and how he was able to transfer this technique to the Internet.
Okay he’s the guy I’m looking to for Social Media Marketing and he wrote a great analogy that sparked the martial arts idea for me…Hey Dean is that enough Butt Kissing for now?
Okay on with the experiment
Here is what Not to do when trying to write great SEO headlines:
1) Forget the central part of your message, who needs a core message? You just go ahead and write about nothing, it worked for Jerry Seinfeld didn’t it? Write away with no focused message.
2) Ignore the Google search surfer who is looking for what you sell or offer. Why would you want a target market to see your website? You don’t really want to sell anything do you? If you’re like me I do too much offline work, writing books and articles for others to succeed, why would I want to succeed too?
Alright, I’m going to quote DeanHunt.com right now to get done writing faster…Dean Says, “Let’s presume we are writing about SEO headlines. As an author, I may be tempted to create a headline like “Killer SEO Headlines”. (I, Jim Chianese, being a copywriter swear that I think like that, because I think in great sales letter headlines not great SEO headlines. I promise to start paying attention to SEO style headlines instead. Amen)
Dean goes on to write, “But who is going to type that into Google?”
So I could be more specific and write: “How You Can Write Great SEO Headlines”
Sounds like a decent headline… right?… wrong!
You see, nobody is going to go to Google and write in second person. Remember, you need to get inside their mind, what would they write?
They would put the focus on themselves, e.g “How Can I Write Great SEO Headlines“.
Notice how I used “I” instead of “you”. Hey, Jim Chianese writing now, again sales letter mentality tells you to write the word “you” not “I”, until I read that I never really thought about it from the SEO point of view.
Okay back to Dean, “A safer bet is to simply be non-specific: “How To Write Great SEO Headlines”. In this example I used “to” instead of “I” or “You”.
Now I said this article was on what NOT to do to write SEO headlines, but I can’t help but teach so I let Dean teach the good stuff, and I’ll continue to play the mad scientist and experiment with this.
Conclusions? Want good Google.com rankings; don’t ignore the brains of the surfers. Type what you’d type in if you were searching and what you’d put into the search bar. Forget the core message if you don’t want Google to put you on their first page.
Okay it is now 5:01 P.M on April 22, 2008 here in Las Vegas, I’m going to post this and see what, if anything happens by going negative. And yes I’ll email Dean to make sure he sees this…
Oh yea, and to show proper respect visit www.DeanHunt.com
You’ll read about this guy in my books and courses, but if you know me I’m taking on Mastermind Applications with People that want to Author a book to Skyrocket their Incomes and Lifestyles. My site that I just started putting up yesterday is located at www.IWriteYouProfit.com
Which of course means my Impatient Entrepreneur’s mind will get distracted by the fact that I just wrote/sent to print 4 books in one month!
Why? To make the point that it can be done…and I want to help others do the same. So I’ve got to get the Free course together, the sales letter, the videos, and I’m in discussions with Publishers about special guarantees for the clients that come on board with my team.
Plus, I’m taking a week off to go to Michael Gerber’s In The Dreaming Room this weekend and doing the family thing next week.
So let’s see how this little experiment goes and I promise to start posting more soon, get on my email list and you’ll get even more education and research results.
What the heck was my point? My A.D…. something kicked in……………..
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