This is in connection with your sales materials also. If you’ll just be you, it will greatly increase your sales. In fact, having a strategy in your marketing materials of always featuring the business owner often builds credibility.

We’ve seen this with Dave Thomas of Wendy’s. We’ve also seen it with one of the hotel chains with the fellow who says, “We’ll leave the light on for you.” They’re creating a down-to-earth feeling and letting people know who they’re doing business with. They don’t want to do business with a big, nameless, faceless corporation. Tell things like they are. Don’t exaggerate. Use your own words. Sooner or later, customers will find out the truth about things anyway, so you don’t want to promise things you can’t deliver. Tell the truth and be down-to-earth. It lets people get to know you.

When they know you, they trust you. You will have credibility. When they trust you, they are more likely to buy from you. Besides, if you are always honest, down-to-earth, tell the truth, tell it like it is, then you are going to reap more than just sales benefits. There are many psychological benefits there also allowing you to sleep at night.

When someone uses your services, let them get to know you and let them on your personal side a little bit. When someone reads one of your salesletters, they should feel like they are talking to you directly. This is all part of just being you.

Now on the Internet it seems to me that more people hide behind usernames and email addresses than I ever would have imagined. The other issue is the high rate of scams and frauds that sell junk online. Now I’m not the only one thinking this, I hear it every day from my friends at the coffee shop I read at in the morning to the networking events in the evening I attend.

That’s why one of my favorite strategies to teach is Interactive Marketing. With this website I’m actively interacting with entrepreneurs all over the world. I’m utilizing that Web 2.0 thing so many of hear about but don’t quite understand. And from the way I write you can tell I like being just me..sometimes professional, Always loving the idea of having Fun, and even writing the way I think…which ain’t always grammatically correct.

I’m just being me..The guy that loves teaching others what work Now!

The company that research our Butts off to find the best of the best for small business owners to benefit from, whether it is a software, a seminar, or a course.

I have another website being built with some partners that is much more likely to be stuffy and overly professional. I know I won’t have as much Fun with that site, but what they don’t know is the more fun I have teaching the more fun my clients have, and the more we all accomplish towards achieving all of our goals. These partners are great guys and are slowly seeing the reality that they can’t hide behind a website.

They are looking at being involved more with visitors to their website and interacting with clients through’Real conversations” not emails.

Opps, I noticed I’m starting to get preachy, so I’ll stop here and just repeat, when setting up a website and your Internet marketin presence, Just be You and Success will follow.